A new era for Volkswagen
Brand Identity Design. @ MetaDesignVolkswagen’s transformation towards e-mobility called for a reinvented brand expression. At MetaDesign I was part of the team, developing a new brand design that aims to reflect this major shift.
Refreshing the Volkswagen brand experience was a huge collective effort. I was lucky to be part of the core design team setting the foundations and establishing fundamental rules for using brand elements such as the logo, colors, typography and Volkswagen’s new flexible layout device, the Moving Frame.
The Moving Frame – representing a new energized »lightness« in Volkswagens brand expression.
Framing content with a new focus
