VOLKSWAGEN
Volkswagen’s transformation towards e-mobility called for a reinvented brand expression. Refreshing the Volkswagen brand experience was a huge collective effort. I was lucky to be part of the core design team setting the foundations and establishing fundamental rules for using brand elements such as the logo, colors, typography and Volkswagen’s new flexible layout device, the Moving Frame.
With Olaf Schroeter and team @MetaDesign
Volkswagen’s transformation towards e-mobility called for a reinvented brand expression. Refreshing the Volkswagen brand experience was a huge collective effort. I was lucky to be part of the core design team setting the foundations and establishing fundamental rules for using brand elements such as the logo, colors, typography and Volkswagen’s new flexible layout device, the Moving Frame.
With Olaf Schroeter and team @MetaDesign