VAY BRAND
Brand design lead, art direction, website redesign, video editing. Vay launched their commercial service in 2024. The then pre-existing brand identity and guidelines provided a good basis, but quickly needed to grow and adapt alongside the service. With real cars on real roads, the brand had to stand for something that actually existed rather than a promise. New photography and illustrations, an updated web presence, and the ongoing build-out of brand assets including what goes on the cars, all make work together to make the brand come alive and connect with its audience.
Brand design lead, art direction, website redesign, video editing. Vay launched their commercial service in 2024. The then pre-existing brand identity and guidelines provided a good basis, but quickly needed to grow and adapt alongside the service. With real cars on real roads, the brand had to stand for something that actually existed rather than a promise. New photography and illustrations, an updated web presence, and the ongoing build-out of brand assets including what goes on the cars, all make work together to make the brand come alive and connect with its audience.