REDCARE
Pitch work for ShopApotheke with the goal to develop a new brand identity for their “RedCare” brand. The focus was on the e-commerce platform, but the brand also needed to be felt throughout the company’s ecosystem, including distribution centers and packaging. The concept takes inspiration from the platform’s loyalty program “RedPoints”, with a design system that spans across digital and physical touchpoints.
With Mathias Rolfes and team @MetaDesign
Pitch work for ShopApotheke with the goal to develop a new brand identity for their “RedCare” brand. The focus was on the e-commerce platform, but the brand also needed to be felt throughout the company’s ecosystem, including distribution centers and packaging. The concept takes inspiration from the platform’s loyalty program “RedPoints”, with a design system that spans across digital and physical touchpoints.
With Mathias Rolfes and team @MetaDesign