AOK
Rebranding of Germany’s largest health insurer. Bring an iconic but dated brand into the digital age. By strengthening the logotype and liberating the “tree of life” symbol from its rigid container, it gained presence and flexibility across digital and physical touchpoints. A refreshed green palette honors AOK’s heritage while meeting today’s accessibility standards. A new illustration style brings warmth and diversity to the brand’s imagery. Typeface, icon, and layout now speak one language.
With Olaf Schroeter and team @ MetaDesign
Rebranding of Germany’s largest health insurer. Bring an iconic but dated brand into the digital age. By strengthening the logotype and liberating the “tree of life” symbol from its rigid container, it gained presence and flexibility across digital and physical touchpoints. A refreshed green palette honors AOK’s heritage while meeting today’s accessibility standards. A new illustration style brings warmth and diversity to the brand’s imagery. Typeface, icon, and layout now speak one language.
With Olaf Schroeter and team @ MetaDesign